My Portfolio, Heaven Media

“Cadred is the largest esports news and events site in Europe. With award winning scene journalists contributing to the site, you can also find the latest news on events, teams and players as well as a plethora of high quality articles and opinion pieces. The esports community is the gaming elite and gaming is a lifestyle to them rather than a hobby. These teams are sponsored, watched and idolised and are appearing more and more in mainstream press.” – Heaven Media Website (

  • Esports is one of the largest growing industries in the world
  • There are over 19,000 individual comments posted per week, just an example of how vibrant the community is
  • Over 28,000 contributing forum members
  • Engaging sponsorship opportunities and fantastic advertising proposition
  • 1000+ users spend over 30 minutes at a time on Cadred during tournaments.

Writing for has given me exposure to an incredibly voracious reader base and one that is both passionate and enthusiastic about gaming. Because of the constantly adjusting market esports and competitive gaming has become, you are always tested for originality and creativity in your stories.

Aside from organisation, team and match journalism, Cadred has given me the opportunity to write both for specific game titles such as Counter-Strike, Call of Duty and Battlefield, but also pieces on the hot issues of the competitive gaming world which seek to inspire thought and discussion. Authors are frequently producing fresh and innovative pieces for the gaming press and news throughout the gaming scene is reported on a day-to-day basis to keep competitive gaming fans in the loop.

Samples of my work:

30P LAN – a Manager’s View

I recently attended an event with Reason Gaming UK Ltd in Sweden and felt it was well worth documenting the finer details of attending LAN. After the team failed to perform to their high standards (for the second event in a row), I thought I’d share the perspective of a manager from one of Europe’s leading professional gaming organisations. Meeting the CS:S players for the second time was an event in itself and you tend to share their emotions as much as they do. I found I was always comparing myself to other managers at the event but decided that since our organisation is so unique, it wasn’t a good idea to mimic them. Reason Gaming has its own values and standards, and I think I articulate that well in the article.

Great Britain?

This article was undoubtedly one of the most challenging I’ve had to write: after discussing it in the planning stages with the Editor-in-Chief of, I was then fully aware of the sheer amount of research that would have to be done and the topic of discussion was an incredibly sensitive one for readers. The purpose of writing the article was to explore the competitive gaming community in Britain as a whole and after an overview and history was offered, a comparison to other esports communities across Europe was made. The article covers issues such as the support of LAN (Local Area Network) events and their impact on gaming in the United Kingdom, the calibre (or lack thereof) of professional players we have to offer, the behaviour, personality and consistency of these players and the solidity of organisations themselves.

The Early Battlefield Bad Company 2 Scene

A look into the release of Battlefield Bad Company 2 and the impact on the competitive gaming community at the time. Issues such as the game’s compatibility to esports were explored and comparisons made with other thriving competitive communities were made. Several player interviews were conducted in order to give readers the best possible context.

Competitive Game Modes in BFBC2

This article explores the different game modes DICE produced with Battlefield Bad Company 2. A brief overview of the modes is given and a discussion of their pros and cons in the context of competitive playability follows. A little further down the line from the first article, I explored the ways in which the established esports organisations could push the game forward or how they could hinder its success altogether.

Roskilde Ravens Organisation Ousts 1.6 Team

This format is the bread-and-butter of Cadred journalism and reports key esports news for readers across a number of games. In particular, the transfer of players to and from teams, tournament coverage and other intrigue from gaming organisations is reported on.

Reason Gaming UK Ltd

In gaming, lots of teams can be here today, gone tomorrow. The industry moves so quickly that teams may be a household name one day, and a whisper in the wind the next. Since Reason Gaming’s formation in 2005, they have grown from strength to strength, and proven that slow growth and stability are the key to retained success. Reason Gaming have come from humble roots to one of the biggest teams in the world, achieving great results around the world, and serving tens of thousands of website users every single month.

I started in Reason Gaming as a player two years ago and, since then, have been involved in near enough every aspect of running a professional gaming team. Primarily, my focus has been on content management – this really comes down to keeping our fans and followers engaged with exciting news, articles or interviews, liaising with our top class players, running competitions and managing our news and media team. The website has some 24,000+ registered users and therefore managing the content which comes and goes from the website can be incredibly demanding but also very rewarding.

Samples of my work:

Reason Gaming Birthday Showmatch

This was to-date the most exciting and rewarding event I’ve managed for Reason Gaming and one which required every aspect of producing e-Sports content successfully. The match saw some of the most legendary Counter-Strike: Source players, former Reason Gaming UK Ltd players, come together in what was dubbed the, “All-Stars” team by e-Sports press, to face off against the current Danish lineup in a three map exhibition match. The match generated some 2,500 viewers on the night and saw a massive boost in traffic to the Reason Gaming website in the preceding weeks. All-in-all the event was a great success in which I had to co-ordinate current and past players, the competitions that we and our sponsors, Razer, ran on the night, the creation of a teaser trailer, as well as the content and excitement building up to the night.

Interview with [R]Giftig

In this interview, another example of journalistic-style content produced for Reason Gaming, I spoke to one of Counter-Strike: Source’s best known players, Daniel “giftig” Ivarsson, just following his move from CS:S to the massively popular game, Heroes of Newerth. These interviews are crucial to maintaining an avid interest from our followers and keeps the content on the website fresh, original and interesting.

Interview with Reason Gaming.CoD4

Interviews and feature pieces with the organisation’s teams are essential to maintaining an enthusiastic and avid fanbase for Reason Gaming. This article focuses on the longest standing members of the Call of Duty 4 team and their most recent achievement at the time at one of the biggest events for the game in Enschede, Belgium: the Crossfire Intel Challenge 7. The interview covers issues such as the departure from the team of the former captain, the popularity of the Call of Duty esports scene and a discussion of events and tournaments the team would attend.

Review: Razer Imperator Mouse

Upholding a strong relationship with our sponsors at Reason Gaming is essential to the development of the organisation, its players and its reputation. One of the ways in which we do this is to review hardware manufactured by our sponsors, such as I have done in this piece. The review, complemented with personal photos of the product, is a detailed look into one of Razer’s newest gaming mice, the Imperator, and discusses in detail its technical specifications, profile and usability.

Electronic Sports League

The Electronic Sports League (ESL), owned by Turtle Entertainment, is Europe’s largest and most prestigious league for casual gamers, amateurs and professionals in esports. The site boasts 2.5 million registered users and a professionally organized gaming and league system with hundreds of leagues and games of every known popular genre. Turtle Entertainment and ESL are the masters behind: the ESL Pro Series, the Intel® Extreme Masters, the ESL Amateur Series, the ASUS European Nations Championship (ASUS ENC) and the Warcraft 3 League ESL WC3L Series (WC3L).

For the second year in a row I’ll be leading the administration and news coverage for the Battlefield 2 and Battlefield Bad Company 2 European Nations cup at ESL, endorsed this year by the Swedish game designers DICE. It is my responsibility to provide exciting, accurate and interesting news stories and match reports as well as providing interviews, captain predictions for tournaments and dealing with match disputes and protests. In addition to the above, I’m required to work efficiently to a number of internal deadlines and those set by Turtle Entertainment, co-ordinating successfully with my colleagues in order to achieve these.

Samples of my work:

ESL Battlefield 2 Nations Cup Announcement, 2009

A small sample of the type of news required in the running of a Nations Cup at ESL. This was the announcement for last year’s tournament.

ESL Battlefield 2 Nations Cup 2009 – Sweden vs UK Match Report

This type of report is directed at those gaming fans who miss out on the action broadcasted on the live streaming channel and is the most direct type of journalism I’ve taken part in at ESL. I was required in all cases to either spectate the matches, live, on behalf of ESL, or to write the report from watching the live stream, in order to summarise the matches in an accurate but interesting way. Our team implemented this type of journalism in order to inject an original idea to the Nations Cup and its coverage and provide those following the cup with a little more detail should they have wanted it.

ESL Battlefield 2 Nations Cup 2010 Captain Announcement

Apart from being time-consuming to create with the website’s code, this article was difficult to write because I was aiming – in the small team introduction paragraphs – to give teams their little moment of fame but at the same time, make them fun and witty for other teams to read. I think, at least judging by the user comments, this was somewhat achieved.

HighCalibre, Gaming Blog

HighCalibre is my own creation and still very much in its infancy. I designed it primarily for those interested in esports as well as casual gamers that take a general interest in games, gaming peripherals and gaming journalism. The goal is to continue to build a solid portfolio of gaming news, reviews and interviews.

My interests in gaming are utterly diverse, from the newest RTS releases and FPS gaming to text-based MMOs and the history of gaming itself. Having such a wide range of interests means the site looks a little unorganised, but it gives me fantastic practice in jumping from one sphere of gaming to the next and writing about it as compellingly as the last one. Samples of my work:

Competitive Gaming 101

An introduction to esports and competitive gaming for visitors to the site who aren’t in the know. The idea is give those who come from totally different gaming backgrounds an insight into competitive gaming that they might never have known was there. The article deals with competitive gaming in its basic forms, covering LAN events, game modifications created by users and the gaming industry facts.

Interview with mous|MaNa

I particularly like doing interviews, but this one was especially fun due to the recent success Blizzard has had in the release of their new title, Starcraft II. Most gaming fans will know that the first Starcraft was an international hit and was particularly famous for its high profile esports association. This interview is with MaNa, an up-and-coming Starcraft II player currently with German organisation, “Mousesports”. I think the interview is exceptionally interesting because it gives a snapshot into developing young gamers in esports and is unique in that it is one of the very first interviews with a professional Starcraft II player.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s